Alex Morgan — UX/UI Design
Account

B2b Marketplace

B2b Marketplace project preview
A/B tested variants

Background

Process

Research

Ran collaborative workshops with product and engineering, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

40% improvement in task completion. Since shipping, we've measured 35% reduction in support volume.

B2b Marketplace

Shipping quality design requires collaboration and iteration. This piece explores that . The implications matter for teams and organizations.

The Thing

Whether you're shipping a new feature, this approach resonates.